Shared Sustainable Value for Business and Society

Sustainability is a business opportunity….but the key is knowing what to focus on.


Actively integrating sustainability into business has the power to increase sales, engage customers, secure supply chains, reduce costs and, importantly, inspire your workforce. Driven by stakeholders, such as consumers, customers, regulators, investors and employees, sustainability encompasses a broad range of issues that can seem complex and diffuse. The key is to focus on those issues that can provide real opportunities to your business. That way you will also deliver value to society. 


Focus on what matters 


At Viridian we inspire others to believe that it is both possible and desirable to bring sustainable value to complex company challenges using tried and tested practices, processes and tools.  Companies can learn to help themselves understand the global context of sustainability and what stakeholders demand from them and then, by working with Viridian’s proven leadership, make those changes happen. 

  

The first step is to find out what really matters and to do this we use:


  • Our structured approach to “Professionalizing Sustainability” that starts with engaging the leadership team to create a sustainability strategy, embedding it into the organisation and inspiring the workforce to own it. 


  • The Viridian “Heatmap” tool and process to identify, prioritise and catalyse sustainability risks and opportunities. 


 

Tailored Outcomes that Add Value


The Viridian ethos is to own the challenge and collaborate to create the outcome. By working in a collaborative way as part of the client team we find that the outcomes are enduring and therefore add long term value.


  • Collaborated with a client to define the “ingredients” that make up their sustainable brand


  • Led engagement with customers to understand and prioritise their sustainability challenges, then incorporated specific solutions into our client’s value proposition. This allowed our client to not only meet their customers’ expectations but also to differentiate itself from the competition


  • Set long-term sustainability goals, targets and indicators that enabled a company to focus on delivering sustainable value to their stakeholders



Thinking and Doing

Testimonials

MUDWALLS FARM

VISO STRATEGIES CORPORATION

VISO STRATEGIES CORPORATION

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  “James engaged with Mudwalls to help us identify and prioritise where sustainability can add most value to our business.  Based around a workshop with our leadership team, James firstly helped us to identify the business drivers for sustainability, then identify risks and opportunities that delivered most value to our brand, and then switched us on to own sustainability.  Prior to the workshop the team were uncertain how sustainability could add value to our business, but James’ passion combined with his informed and structured approach enlightened and inspired us all. His continued support and engagement provide a trusted source of knowledge and ideas that are focused on our business. As well as an extremely good value approach to our business”


GEORGE BEECH

MANAGING DIRECTOR

MUDWALLS FARM

VISO STRATEGIES CORPORATION

VISO STRATEGIES CORPORATION

VISO STRATEGIES CORPORATION

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 “James has an excellent understanding of sustainability and how it adds value to business.  One of James’ great strengths is his ability to ask critical questions, to learn and bring together strategic solutions. He approaches sustainability in a methodical, pragmatic way that resonates with his colleagues and sets businesses up for long term sustainable success. In short he brings passion with process.”


PAULA LUFF

FOUNDER AND CEO

VISO STRATEGIES CORPORATION

HESS CORPORATION

VISO STRATEGIES CORPORATION

HESS CORPORATION

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 “James joined the Hess team at a critical time in one of our most challenging and geographically remote projects. His initial assessment of the situation as well as integration with functional and project teams brought immediate results.

He took ownership of issues and developed solutions by working across all parts of the company. His proactive approach in recognising areas of risk and opportunity combined with ability to identify stakeholders led to creating pragmatic, lasting solutions.”

 

DOUG MADDAMS

SENIOR MANAGER CSR

HESS CORPORATION


Viridian Advisory Supports The Global Goals

In 2015, world leaders agreed to 17 Global Goals (officially known as the Sustainable Development Goals or SDGs). These goals have the power to create a better world by 2030, by ending poverty, fighting inequality and addressing the urgency of climate change. Guided by the goals, it is now up to all of us, governments, businesses, civil society and the general public to work together to build a better future for everyone. 


The SDGs are the framework, like a common currency, by which sustainability is measured across the world. At Viridian we use them not only to measure success but also to inspire success. 


Discover more on The Global Goals Website here:https://www.globalgoals.org